Last 10 years of making digital products & experiences
Creative direction for LinkAI, an AI product built on Encompass for mortgage sales and ops teams. Took it from concept through hi-fi design and motion. Ran an AI-accelerated workflow that moved from ambiguity to testable product in days, not sprints.
Design lead on the 0→1 build of Lilly's direct-to-consumer platform: the self-serve Support Hub and the agentic chat experience, surfaced by a completely customized front end. Specified the chat system across 75 scenarios, 17 interaction patterns, and 80-plus states. Introduced the team to product-level libraries and built LillyDirect's first one.
Concepted new post-click experiences for Local and Communications Ads, the moment ad spend converts into a customer action. Carried concepts to hi-fi with motion and built the presentation systems that aligned cross-functional stakeholders.
Led design on the enterprise's number one priority: app growth. Designed the new global navigation launching 2026 across all Best Buy digital properties and created Best Buy's first gamification framework. Built the 3D, illustration, and motion system that became the growth brand mechanism.
Set a future vision for Cisco's ThousandEyes network intelligence platform with a small discovery team. Concept-heavy work across data visualization, AI integration, and an AI-assisted chatbot. Prototypes and flows for the key use cases.
Discovery and concepts for bringing AI into Rally Health's meal planning, with GPT as the model. Worked with developers on a rich prototype that made planning fun, individualized, and convenient. Tied together ingredient preferences, schedules, recipe management, and the Instacart API to start a shopping order.
Redesigned sign-in, identity verification, and recovery for over 1M Ascension customers inside a system-wide digital transformation run alongside BCG, Accenture, and WWT. Led a blended team of internal and agency designers and shipped to WCAG 2.1 AA with HIPAA-governed states.
Built a design-driven practice for a healthcare compliance company: operational protocols, training, documentation, and delivery. Created the 1.x design system and designed the Verisys Portal, a new web app for managing accounts and app access across every user type. Ran design ops, product testing, and delivery from LoFi to HiFi.
Designed the marketplace proof of concept that won the three-year go-to-market contract. Elevated to ACD for phase two: ran design ops, managed the design team, shipped design system 1.x, and presented direction at C-level.
Led the UX side of a global website redesign for Nagase, one of Japan's largest enterprises, fresh off a major rebrand. Ran the UX team with a UI counterpart for HERO Digital. Delivered taxonomy, flows, and UX storytelling for a worldwide launch.
Designed an authenticated, role-based portal for 3M Packaging's Systems Tape Agreement program, a 20-year, $116M business run on spreadsheets and PDFs. Modeled seven user roles and the agreement lifecycle, then took sales and operations views from LoFi to HiFi to cut 24 manual touchpoints to 9. Second 3M engagement.
Greenfield 0→1 advertiser portal replacing spreadsheet workflows, now Chase Media Solutions. Shipped design system 1.x and mapped the roadmap from MVP to ideal state.
Designed a finance portal for Cargill's C-suite, turning key financial reporting from manually built spreadsheets into an intuitive digital experience. Ran workshops with subject-matter experts for insight and feedback. Carried the proof of concept from LoFi to HiFi through iterative executive presentations.
On the Orion design system team building out the UHC design system, the Ribbon motion language, and the UHC.com member dashboard. Concepted the Interactive Journey Map, an org-wide planning tool.
Employee-app refresh for 125,000 employees, a five-year initiative. Built the concepts-to-hi-fi framework and the showreel readout that sold the vision.
Six weeks with 3M's Digitization and Advanced Analytics group. Interviewed the developers, audited seven internal apps side by side, laid out four strategic paths, and built the design-system prototype that made the recommendation real. Delivered design system 1.x in React and Storybook.
Sole experience designer on Bremer's enterprise lending transformation. Wrote the UX charter, interviewed 17 bankers across three markets, and mapped the 113-step commercial loan process end to end. Designed the tickler solution the field asked for, built the branded UI kit and design system, and proposed the bank's first experience design department. Program paused with Covid.
Simplified the membership e-commerce flow from first visit to join.
Named and designed RBC Life, a greenfield employee app for 15,000+ employees.
Core designer on the flagship banking app overhaul; MVP launched mid-2019. Brought illustration, interactive motion, and App Store design into the flagship experience.
eLearning experiences for Gucci and Coach, built with luxury-brand craft.