best buy

Various app growth initiatives

Overview

I collaborated with Best Buy on a range of growth-focused initiatives within their mobile app, contributing as an individual designer across strategy, UX, and visual design. My work spanned notifications, smart banners, rewards, and gamification—aimed at driving deeper engagement and conversion.

Notifications /

aso design /

Rewards /

Gamification /

micro animations /

illustration /

manage comms

smart banners /

best buy drops /

Key stats

+ 15% Growth

+ 8 million new users

tools & methods

Figma / aef / c4d / protopie / miro / illustrator / wacom cintiq /

My role

individual contributer

cpp & store design

Icon & Screenshots

I helped to create CPP's (Custom Product Pages) with rich graphics to promote value props of persona-based interests targeted to specific markets.

Illustrations

3D Graphics

Making 3D models, lighting, texturing, rendering and post edits make up the following graphics we explored as a new brand style for visual and animated content.

3d graphics + brand colors

strategic approach

in the wild

manage communications

lottie animation

Holistic Support on a Major Net-New Feature

One of the most requested features was the ability to control and manage communications from Best Buy. So here we are. This was no small feat. But it's live!

notifications awareness

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